When people understand the “why,” they’re more likely to follow the rules. A style guide for social media includes guidelines related to how the company presents itself on social media. So, less “what to say to the guy that spams slurs in DMs” and more “are we totally down for Oxford commas or not?

Communications

Social media is a great tool for promoting your brand, and your employees are natural advocates. Your social media policy will set out rules for using social media, guidelines for security, and explain the consequences of violating the policy. Without proper training on social media policy, they might share internal achievements or plans, thinking they’re helping to bolster the brand’s image. In reality, they could be disclosing sensitive information, showing precisely why training isn’t just beneficial—it’s essential. Every brand hopes never to face a social media storm, but in case the clouds gather, it’s paramount to have a plan. The procedures for crisis management within a social media policy lay out a structured approach to navigating these turbulent times.

In today’s fast-moving digital world, a well-written Social Media Policy is more than just a document—it’s a strategic asset. It protects your brand’s reputation, ensures legal compliance, empowers employees, and provides a unified voice across all social platforms. Without a clear policy in place, even one unintentional post can result in significant damage. This step involves creating clear rules on how employees should use personal social media accounts during work hours and when representing the company online.

Why Your Team Needs Social Media Guidelines

Another important part of your policy is advice for protecting your company’s social media accounts. That’s why your policy should include tips for creating strong passwords, using two-factor authentication, and spotting phishing scams. It’s also helpful to explain what employees should do if they notice any suspicious activity. Looking at social media policy examples from well-known companies can provide valuable insights. Coca-Cola sets an example with its comprehensive social media policy, which includes distinct guidelines for private individuals versus company spokespeople.

More From Everyonesocial Customers

An academic library may limit its intended audience to university faculty, students, staff, administrators, and alumni. It can be expanded further to include specialized communities outside of the university, such as scholars within a particular discipline, or even the general public. Public libraries may identify their audience as those people residing within their official service area.